Indian Wells fashion doesn’t generate the same excitement as fashion does at a Grand Slam event. The BNP Paribas isn’t a tournament where the pros’ sponsors supply them with new outfits to generate buzz and drive sales of their merchandise when TV viewers buy online or visit their local tennis shops to refresh their gear. However, I still enjoyed seeing the player fashions up close, and a few of them were even sporting new outfits.
Jelena Jankovic’s Fila Heritage Carwash Skirt
One of the most talked-about fashion statements was a new skirt design by BNP Paribas Open sponsor Fila, for Jelena Jankovic. Dubbed “the carwash dress,” owing to its front fabric strips resembling the felt runners in brushless carwashes, the skirt or dress (it comes in two versions) is one of the more innovative tennis fashions this year. When the player is standing still, the fabric strips look like pleats in a cheerleader dress. But when she moves, you can see they are strips of fabric. Thankfully, Fila put these fabric strips only in the front — the back of the skirt has neither slits nor pleats. It looks great on Jelena, but I’m not sure the carwash skirt is a look I’d want for myself.